November 20, 2009, Newsletter Issue #27: Successul Book Launch Event

Tip of the Week

June 9th, my book, 101 Author Tips: Creating A Successful Book Campaign was launched at the Book Revue Bookstore in Huntington, N.Y. It was a great success by launch and bookstore standards. What made it a success?  There were 55+ attendees, we sold 35 books, the local newspaper covered the event by doing a pre-event interview and sending a photographer to shoot the event.

About half of the audience were friends and family and the rest were people I had never met before. How did these "other" attendees find out about the event and what made them attend?  I exhausted the social media outlets of Facebook and Twitter by sending invitations to all of my followers. I ran an ad campaign on Facebook. I posted fliers in all the local village merchants. We passed out fliers at libraries within a 50 mile radius.  I announced the event at the L.I. Writers Guild meeting (2x) a month and a day in advance.  I arranged for an in-store front window sign that was over 6' tall!

Free stuff! I gave away 3 books, 1 sixty minute consultation and 10 three minute "elevator "consultations.

And we had refreshments! 

There was a lively question and answer period causing the event to run about 20 minutes longer than expected, which attracted more people to stop in and stay a while.

All of these elements came together to produce a winning event!

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PJ Campbell
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