November 13, 2009, Newsletter Issue #26: Managing Expectations

Tip of the Week

Okay, so I've been focusing most of my free time since mid-May 2009, on promoting and publicizing the release of my new book, 101 AUTHOR TIPS: Creating A Successful Book Campaign and I still feel I have not begun to scratch the surface. I mean when I consider that in today's market place, the world is my customer, how can I possibly cover all my bases?

I remind myself to breath, focus on my "to do" list, remain flexible in shifting my priorities and offer kisses to the universe for all that I have achieved. As a publishing expert, I know what needs to be done in order to maximize my publication window and while I'm ahead of most authors with my experience, I'm only one person to do it all.

Sounds like I need to hire someone to help with some of the PR campaign. A dear friend offered to help and when I started to put together a list of contacts for her I realized that because I know so many people, personally, it probably made more sense for me to reach out to them myself. And yet, I know that if someone else contacts the press or speaking venues, it will look better for me and I will be able to cover more ground. I will turn some of the press contacts over to my friend, if she's willing-need to confirm with her.

I take a deep breath and return to my spreadsheet of contacts and do as much in a day as possible. I remind myself that having too much to do is a really good thing and what needs to get done will.

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PJ Campbell
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